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Elaluz’s newest launch is an extra-large compact bronzer available in two shades that guarantee super-soft, comfortable color with a silky, dewy finish.

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Versatile and with an irresistibly creamy texture, this product can be applied with different tools, such as a brush, a sponge or even a precision applicator.

Meet Elaluz’s new product:

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Born in Rio Cream Bronzer – $39,00

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In addition, “Born in Rio Cream Bronzer” features a formula rich in naturally Brazilian actives, such as:

Camu Camu: Naturally derived from vitamin C, this active ingredient brightens and improves the skin’s appearance, offering protection against environmental agents as well as reducing the appearance of fine lines and wrinkles.

Cupuaçu: A super moisturizer that holds up to 4x its weight in water.

Cacau: Powerful anti-inflammatory, relieves redness and blemishes, ensuring healthy skin.

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Perfect for those who love a tan with a soft, natural effect, this creamy product is flexible and easy to apply and spread on the skin, allowing you to build your tan the way you want.

Check Out Other Elaluz Products:

Elaluz

Brazilian Goddess Eyeshadow Palette – $48

Elaluz

Cali Queen Face Palette – $32

Elaluz

Lip & Cheek Stain – $34

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Velveteen Queen Powder Bronzer – $32,00

Elaluz

24k Lip Therapy – $28

Elaluz

Oil-Infused Lip Gloss – $22

Suitable for all skin types and tones, “Born in Rio Cream Bronzer” leaves the skin of the face and body lightly moisturized and with a unique silky, dewy finish!

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Applying the product to the skin is super simple: choose your favorite tool and swirl it into the cream compact. Concentrate the application of the product on areas where the sun naturally hits the face, such as the forehead, temples, cheekbones and the bridge of the nose.

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Like other products from the brand, Born in Rio Cream Bronzer also has important seals that make its formula “cleaner” and safer for the skin. Such as:

Formula free of parabens, sulphates, phthalates, PEGs, TEA, DEA, GMOs, silicones, artificial fragrances and colorants. This launch and other products from the brand can be found exclusively at www.elaluz.com, with international shipping offered to selected countries.

Discover Other Elaluz Products:

Elaluz

Brazilian Blur Body Brush – $25

Elaluz

Liquid Bronzer with Camu Camu – $32

Elaluz

On the Daily Hydrating Gradual Self Tanning Cream – $35,00

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Stick Bronzer with Camu Camu – $29

Elaluz

Overnight Facial Glow – $15

Elaluz

Summer Forever Self Tanning Mousse – $44,00

O post Elaluz Makeup: Born in Rio Cream Bronzer apareceu primeiro em Camila Coelho.

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Two years have passed and after that multi-step routine, people are back to valuing a more minimalist routine, as time and life have returned to a hustle and bustle.

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Have you ever heard the term “quiet quitting”? Referring to doing only the bare minimum in the workplace. The term became popular on TikTok and it seems there is now a movement to apply the same approach to skincare.

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Forget the 10 steps or more in your skincare routine, because now the idea is to simplify and use only essential active ingredients for your skin. The idea is to uncomplicate the routine and make it a pleasure to apply a few products to your skin that are actually effective for the conditions it presents.

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Quiet quitting in beauty leaves aside those products that promise quick, short-term solutions, with complicated routines that cause more harm than good. You can also bet on versatile products, with active ingredients that perform more than one function at the same time.

So, who already loves and follows a simple but equally effective routine?

O post What is “Quiet Quitting” in beauty? apareceu primeiro em Camila Coelho.

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Shall we uncover all about the products she used? All Fenty Beauty, of course! The singer opted for impeccable light matte skin, made with her favorite duo: the Fenty Beauty Pro Filt’r Soft Matte Longwear Liquid Foundation and Fenty Beauty Invisimatte Instant Setting + Blotting Powder – a product she made sure to use to touch up in the middle of the performance!

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The lips were highlighted with Fenty Icon Velvet Liquid Lipstick, in shade The MVP. “That red stage called for the ultimate Rihanna red lip. We wanted her beauty look to celebrate this moment and be a true reflection of her timeless beauty. And to me, there’s nothing more iconic to Rihanna than her soft matte skin and a bold red lip,” said Priscilla Ono, global makeup artist for Fenty Beauty.

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Priscilla reveals that Riri’s skin is “performance-proof”, that is, made to last throughout the performance. For the lips, one application of Fenty Icon Velvet Liquid lipstick was enough. The striking red has a smooth texture and does not leave the lips dry.

In addition, the makeup artist reveals that she makes a point of preparing a good skincare routine for Rihanna, consisting of a gentle scrub and deep moisturizing of the face and lips. This was the artists’ focus the week prior to the performance. All products used are Fenty Skin.

Shop Fenty Beauty Products:

Fenty Beauty

Fenty Icon Velvet Liquid Lipstick – $29

Fenty Beauty

Pro Filt’r Soft Matte Longwear Liquid Foundation – $39

Fenty Beauty

Invisimatte Instant Setting + Blotting Powder – $34

So, who loved Riri’s comeback and beauty look?

O post Rihanna’s Super Bowl LVII Beauty Secrets apareceu primeiro em Camila Coelho.

From striking eyes to messy buns, check out some of the trends that marked this season’s beauty below and get ready to replicate your favorites at home!

Vinyl Lips

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Forget matte and creamy lipsticks, now it’s time for intense lipstick with a vinyl finish. This type of lipstick has already appeared in other seasons, but now promises to dominate summer 2023. Designers like Chanel and Valentino chose this glossy and fashionista finish for their beauties during haute couture week. If you prefer something more discreet and colorless, go for clear gloss!

Discolored and thin Brows

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And for yet another season, faded and bleached eyebrows dominate! That is when they don’t appear bleached AND thin, which in a way still brings highlight to the region, which in some runways even appeared with traces of color, as in Jean Paul Gaultier.

Striking Eyes

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Eyes with colorful and intense shadows, eyeliner and false lashes also marked the runways. Gold, black or even purple promise to take over the vanities of makeup lovers. Dior, for example, decided to be inspired by the chic atmosphere inspired by the 1920s!

Super Long Eyeliner

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In addition to the eyes marked by shadow, the outlined cat eyes were lengthened and thickened, surpassing the edge of the eyebrow. Would it be the return of the punk look? It seems so!

So, which haute couture beauty trend caught your attention the most and you are sure to adopt in your makeup?

O post Beauty trends that marked Paris Fashion Week 2023 apareceu primeiro em Camila Coelho.

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Elaluz has different products with genuinely Brazilian actives, responsible for treating and gently caring for the skin. Below, we show you how you can include four products from the brand in your skincare routine. 

Beauty Oil

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Elaluz Beauty Oi is formulated with a blend of 100% plant-based Brazilian oils! This beauty serum is responsible for keeping the skin intensely moisturized and nourished, as well as bringing moisture to the skin, leaving it looking rejuvenated and with the skin barrier properly protected. 

Shop the Beauty Oil:

Elaluz

Beauty Oil – $55

Main Ingredients: 

Cocoa Oil – Packed with powerful vitamins A, E and F, it improves the appearance of tone while smoothing the appearance of wrinkles.

Buriti Fruit Oil – Hydrates the skin while providing a fresh, revitalized appearance

Cupuaçu Oil – Cupuaçu Oil – Rich in phytosterols, it soothes and nourishes dry and damaged skin.

How To Use It:

Put 2 to 3 drops of the product on your hands and rub your hands together to warm up the oil. Press your hands into the skin of your face, neck and décolleté. You can use it on clean skin, in the morning and at night, or even to massage the skin of the face with a Gua Sha.

Put 2 to 3 drops of the product on your hands and rub them together to warm up the oil. Press your hands into the skin of your face, neck and décolleté. You can use it on clean skin in the morning and evening, or you can use it to massage the skin on your face with a Gua Sha. 

24k Lip Therapy

24k lip therapy will transform your lips! That’s because, this product has a luxurious formula, which helps to intensely hydrate the lips, leaving them soft, smooth and healthy.

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And it gets its name because it mixes antioxidant-rich 24k gold flakes and four moisturizing oils and butters, such as papaya, buriti, açaí, and more. The result? Smooth lips with a delicious shine.

Shop 24k lip therapy:

Elaluz

24k Lip Therapy – $28

Main Ingredients:

24k Gold – helps slow down collagen depletion. Leaves skin firm and healthy looking.

leo de Semente de Mamão –

Papaya Seed Oil – Exfoliating enzyme that gently rejuvenates, revealing soft and smooth skin.Enzima esfoliante que rejuvenesce suavemente, revelando uma pele macia e suave.

Açaí Berry Oil: – Powerful emollient, fast absorption and full of antioxidants and vitamins.

How To Use It:

Grab it and apply the product with a clean finger on dry lips. You can use it alone or over a lipstick. Use on a daily basis or apply before bed for an overnight lip mask treatment.

24k Eye Treatment

Did you know that the skin around the eyes is thinner and needs a specific moisturizer? For that, nothing beats the 24k eye treatment, Elaluz’s moisturizing gel, which soothes, brightens, and minimizes the appearance of fine lines and wrinkles. 

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Formulated with Camila’s favorite Brazilian superfoods like Star Fruit and Guarana, the 24K Eye Treatment has everything you need and the sensory experience of massaging this gel with a touch of gold is our favorite part, leaving the skin intensely hydrated and glowy. 

Shop The 24k Eye Treatment:

Elaluz

24K Eye Treatment – $39

Main Ingredients:

Star Fruit – Super antioxidant that can reduce the appearance of fine lines and wrinkles. Rich in vitamin C, it also helps eliminate toxins.

24K Gold – Well-known antioxidant that increases elasticity and reduces inflammation.

Açaí Extract – Multitasking moisturizer and redness reducer.

How To Use It:

Apply a pea-sized amount to dry skin. Massage and tap into the area under the eyes, making sure the gold flakes are fully absorbed into the skin. Use daily, morning and/or evening.

Which Elaluz product is definitely part of your skincare routine?

O post How to include Elaluz in your skincare routine? apareceu primeiro em Camila Coelho.

It all started with the iconic model Bella Hadid, who appeared on Instagram with just a few tiny hairs stamped on her eyebrows, but still powerfully highlighted. Soon after, Kylie Jenner and Blake Lively also emerged with thinner eyebrows… Is this the celebs’ surge? 

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For those who already have naturally lighter hair or in a small amount, it can be a goodbye to the procedures and techniques to fill the region. But if you have fuller brows, remember: trends come and go, so just as thin brows were a staple in the 90s and 2000s, they soon became over!

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Have you decided that this trend is for you? Then here are some tips on how to adopt thinner eyebrows (whether you pluck the hairs or not!):

A good tip to test thin eyebrows, but without plucking the hairs at first, is to hide them with concealer! Yes, there are several tutorials on the internet teaching you how to hide your eyebrows with the product, so you can create your own trace on top, with an eye pencil and in the fineness you want.

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Now, if you are determined to remove the extra hairs, the tip is to remove them gradually, keeping in line with the natural design of your eyebrows, neither too rounded nor too short, ok? 

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Another tip, so as not to pull out the strands all at once, is to trim them little by little, especially the longer ones. Just comb the hairs upwards and cut the excess.

Before making this decision, it is always good to remember: the strands pulled out may not grow back, creating permanent flaws.

So, who will have the courage to adopt the thinned eyebrow shape? And who adhered to this fashion in the past today struggles to have thicker strands?

O post The comeback of thin eyebrows apareceu primeiro em Camila Coelho.

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This is all possible because the mist creates a thin film on the skin and can be sprayed after cleansing the skin and before the moisturizer, and can also be used before makeup, to prepare the skin and even to finish and take that powdery look off the skin. It’s simple: just shake the product and spray it from a distance of about 30 cm from the skin, with your eyes closed.

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Suitable for all skin types, there are numerous mist formulas available on the market and each one offers specific benefits to the skin – but always ensuring that healthy complexion glow, you know? And for those who love a practical product, get ready to fall in love with the mist once and for all, as you can spray this product all over your face, as many times as you prefer throughout the day!

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So, have you chosen your favorite mist yet?

O post All about Mists in the beauty routine apareceu primeiro em Camila Coelho.

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The term and its importance is so high that it first appeared among the 2023 beauty predictions from WGSN, the largest global market research consultancy. So in addition to your skincare routine, be prepared to set aside a moment for the skintimate, that is, a moment in your routine for specific skin care of the intimate area.

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“And what care would those be?” Skintimates seeks to provide more health, well-being, pleasure and self-knowledge. On the health side, the idea is to invest in soaps that balance the vaginal pH and serums that take care of the region’s microbiome – both always dermatologically tested and, preferably, formulated with more natural ingredients, for example.

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To increase pleasure during sex and even know more about the details of your vaginal region, it is important to work on self-knowledge and treat this topic naturally. In this way, it is possible to become more confident in relation to your body, both on a daily basis, to ease discomforts during menstruation, as well as during sex.

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Speaking of menstruation, did you know that several skintimates products even help with swelling and increased sensitivity in the intimate region during this period? You can use a preheated seed bag for menstrual cramps relief, even helping to improve blood circulation in the area.

Free from taboos, skintimates made it much easier (and pleasurable) to take care of the health, hygiene and beauty of the vaginal region, right? What precautions do you intend to take?

O post Skintimates: How do intimate care products work? apareceu primeiro em Camila Coelho.

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egardless of the shade chosen, red hair requires intense and specific care to maintain the color, as it fades much faster than other colors. To begin with, pay attention to washing the hair, which cannot be excessive, as this removes the natural layer of hydration from the strands, leaving them drier, dull and even brittle.

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Actress Barbie Ferreira bet on a classic coppery and deep red – created with various shades. For this and other types of red hair to always look beautiful and healthy, the ideal is to wash the strands only with cold or lukewarm water. High temperatures stimulate the strands to become more oily, favoring hair loss and leaving the cuticles open, which makes the hair opaque.

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For those who have blonde hair, the transition to a light shade of red hair can be easier, bringing an aspect that the hair was naturally born in this color. Still, regardless of the shade of copper achieved, it is important to always use specific products for this hair color. That’s because, products for red hair have assets that help maintain the color for longer.

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Forget the cherry red auburn shade! The tones of the moment are: natural red (which is chosen according to your skin tone), light red, orange red and even copper red (this one never goes out of style, right?). So, have you already chosen your shade of red for 2022?

O post Beauty Trend for 2022: Copper hair apareceu primeiro em Camila Coelho.

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The Indie Brands have a real and accessible motto, getting closer to the followers and consumers, making them feel part of the brand’s history and purpose. In addition, they carry authenticity and ethics in their DNA, raising guidelines such as sustainability, clean formulas, and well-being.

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In practice, Indie Brands tell their own story, transparently communicating the history and origin of the products, talking about the ingredients chain and who the producers and partners are. Generally small sized, these brands are reaching spaces previously occupied only by big companies, since they bet on strong digital marketing, technology, innovation, and a good dose of agility.

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With this, Indie Brands renew the concept of consumption, transforming this act into a relationship of connection. According to the study “The Cosmetics Indie Brands Market in Brazil – Investment Opportunities”, published by Factor-Kline, independent brands are already consolidated in the international scenario and are also beginning to gain strength in the national scenario, with an average growth of 40% per year.

Now tell us: what are your favorite Indie Brands?

O post What are Indie Brands? apareceu primeiro em Camila Coelho.